Google look at these factors when indexing images:

Page’s title and its body, image’s filename, anchor text, “alt text;”, caption provided in the Image Sitemap. So Google recommends:

• that the image filename is related to the image’s content;
• that the alt attribute of the image describes the image in a human-friendly way;
• and finally, it also helps if the HTML page’s textual contents as well as the text near the image are related to the image.

Rewarding high-quality sites: Webspam techniques like keyword stuffing, link schemes and black hat SEO sites will be affected. The change will affect roughly 3-5 % of queries.

In the next few days, Google is ready to penalize spammy sites (webspam) by
launching ranking changes algorithm. This change will help searchers find sites that provide a great user experience and fulfill their information needs. “good guys” making great sites for users, not just algorithms will be rewarded. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.

]]> http://www.esearchclick.com/blog/2012/04/image-search-google-update-over-optimization-penalty/feed/ 0 http://www.esearchclick.com/blog/2012/03/ppc-advertise-online/ http://www.esearchclick.com/blog/2012/03/ppc-advertise-online/#comments Tue, 27 Mar 2012 17:59:41 +0000 admin http://www.esearchclick.com/blog/?p=336 PPC advertisement is quick method to promote, branding and advertising your website, products or services online. It’s a paid advertising and most effective method these days. You can manage, control and track PPC advertisement online.

PPC is one of the most effective marketing channels and you can get best RoI with little investment. It’s a controlled advertising and you can run even by Rs.500. You have to pay only for the clicks you get. In PPC you have to plan the target market, keywords, products and services you are selling. Make a elaborated list of keywords that can send much traffic and choose highly conversing keywords. Get created landing page that best describe the services/products, create relevant text ads. Use your funds smartly and focus on ROI not on cost.

In PPC keyword research is the keyword because traffic on your site depends upon the search volume of the keywords. Choose the keywords that most likely to searched by users. You can take the help of Google Analytics and Google webmaster tool, Google Keyword Tool of Google AdWords. Google Analytics provide you the exact traffic on various keywords if your website is old and you have done SEO work then you have good set of keywords for targeting.

You can target on the keywords that are not ranking well but able to drive good traffic on your site. This can help you to make better strategy for your online campaign. You can also look at Google webmaster tool that helps you to analyze keywords at the next level of how much impression and clicks you are getting on a particular position.

You can target on the keywords that are not ranking well but able to drive good traffic on your site. Search engine marketing services can help you to make better strategy for your online campaign. You can also look at Google webmaster tool that helps you to analyze keywords at the next level of how much impression and clicks you are getting on a particular position. It gives you the impression, Clicks, CTR and Avg. position of the keywords in organic search. So, choose the best keywords from there.

A PPC company provides online advertisement management that will manage PPC advertisement for your sites product and services and you can pay them consultant fee. You can also ask them to do SEO services and SMO services for you so that your business gets exponential growth.

Websites must have easy to navigate structure, all the information at a place and easy to interact with the company executive these features increase the usefulness of the website. Implementing payment gateway is also a necessity for the sites as it make easy to pay the users for a product or services.

Online businesses are easy to manage and track. Google have provided so many free tools to track the website performance like Google Analytics, Google webmaster tools. For online advertising Google have Google Adwords that helps in managing PPC campaigns in Google search and partner network. You can also make your own online tracking system. Even a single visitor’s activity can be monitored online.

As the user base of Internet is increasing so the ecommerce industry is growing. Google, Facebook is most successful online venture because of online advertising. Advertisers are looking Internet as a medium to advertise because of its Global and no boundary presence. Millions of people are using Google on daily basis and millions are using Facebook this gives Google & Facebook huge opportunity to create money from their user base.

Make your site user and search engine friendly to get businesses. SEO is optimization of website so that they rank well in search engines and users don’t get trouble in accessing your site. Search engine optimization India have best companies for SEO services.

You can also promote your sites in social media like Facebook and twitter for this you have to make a brand page in Facebook and increase likes, presence on Facebook by providing information, offers. You can also promote in Google & Facebook by paid technique. PPC services India is also offered by various companies so take the help of SEO, SMO and PPC to promote your business online.

A website development and designing team with all the skills needed to make a successful ecom site. You need proper planning categorization of products, technical and marketing plan before going to launch a successful e-commerce site. Decide which products you are going to sell with profit. Customers will come to your site for various purposes like finding features and specification, for the picture of the product, reading reviews getting price information, So provide all these details in clear way. After looking all these they can go to buy a product so you have a shopping cart at the place to make an order.

To implement all these facility on a page you need smart designing of webpage. Website designing will be the key here because it’s the site design that makes the first impression on the customer. You can take idea from various competitor sites by analyzing what best in their site that is attracting the users. Once the design is completed you have to consult website development team that can give dynamic structure to your site.

You can directly sell a product or sale as an affiliate. Ecommerce websites have thousands of pages so website development is the crucial phase and get developed the website with easy to manage structure and CMS. There may be some duplicity problem of Meta tags and contents in parent and child category so insure that they must be unique. Consult SEO Company to make a perfect and search engine friendly site.

Ecommerce boom in India is started in year 2000 but many of businesses is shut down because they have not planned well, but after 2005 many smart entrepreneur come with stronger will and given the pace. As the Internet users are increasing and ecommerce business is getting matured we are seeing everything online. Bagittoday, letsbuy, flipkart, snapdeal, naukri, moneycontrol, justdial, makemytrip, yatra, shaadi.com are doing well in online India space. Groupon, Amazon, ebay are buying Indian companies to do business in India.

For internet marketing to be success its must that your site can give businesses and its only possible if you get customers to your site. Customers will only come to the site either your site is so popular that they remember their name or your site must rank well in search engines on the keywords related to products and services you are providing. People will query in search engines and your site will be there to serve them.

There are two ways to get customers to your site one is paid way i.e. PPC other is free one but you have to invest time and make your site relevant to search queries but everyone don’t have such knowledge and time, that’s where the role of SEO company comes. With SEO techniques they will get ranking for you in search engines. There are two techniques one is called On-page and other is Off-page technique. In On-page SEO that techniques comes which are implemented on sites pages like optimizing the objects on the site, meta, title, description, image optimization, navigation optimization etc and in off-page they promote your site by providing back links from other relevant sites.

For online presence first step is to create a website that have all the services and products you want to sell. Making a website for people that easy to use and interact is the best. Today interactive web is growing so users want that they can easily interact with your customer care or concern person easily so that they can get answer of every question on go. So, make a website that is competitive and represents latest technology.

This article also Pubiished on  timesofindia & SiliconIndia.

This tool seems to be showing more relevant result than what Google is showing.

According to the tool’s FAQ page, it checks for links from any of these social networks:

• Google+
• Facebook
• Flickr
• Foursquare
• FriendFeed
• LinkedIn
• MySpace
• Quora
• Stack Overflow
• Tumblr
• Twitter

Google says Facebook and Twitter are not giving access to their database to crawl the pages, Facebook and Twitter says its biased update. But the result will be more relevant only if Google will include all the social networks.

Social media’s criticizes Google’s this move and Google is now in Federal Trade Commission(FTC) investigation looking for Google’s potential anti-competitive practices.

Twitter criticizes by saying this is Google’s Google-centric approach update.  Twitter told that’s bad for people, publishers, news organizations and Twitter users. Google clarifies by saying “We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer “.

This move is a big step to encounter Facebook social presence dominance, because Facebook have 800 million user base and Google not included Facebook’s share and profile results in personal searches. Many people uses Facebook and many Search of Google so this war going to be intensify in the near future, lets see who will win Social dominance or Search dominance.