How to Retain visitors and Increase ROI?

Analyze your site use Google Analytics for the deep analysis. This is the best tool to analyze the user’s behaviour for your site and weak and strong points of your site.

Analyze traffic sources

Best site content

Where users most likely to hit on the Ad.

Analyze and short out the issues with Designing and navigation part.

Do SEO: optimize the site for the search engine

Optimize the site for the user

Write original, informative and unique content.

Make the site interactive, ad features that will let users to create community and share the information that you had provided on the website.

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Online Advertising and Internet Marketing

Advertising is the most prominent way of marketing and increase sell, so if you get the audience of interest then sure your sell will increase. Internet is the leader to get interested audience for you and turns your customer base up. There are so many ways to advertise your business but the Internet advertising is the most cost effective and conversing. As audience of Internet is increasing exponentially so the Internet customer base is also increasing. Many people don’t like to waste time by going to shops and they purchase everything from the Internet, so Internet becomes a top marketing media for many of the companies. Companies are investing 10 to 20 percent of their budget on Internet marketing, so because of better ROI than the any other medium Internet marketing is the most effective marketing. There are many websites that are providing facilities to compare the prices and features of the products and services at the single place and best options for the purchasing. You can get every detail about a product online.

You can do PPC advertisement (Pay per click advertisement), banner advertisement, organic advertisement, affiliate marketing, search engine marketing and many ways of online advertisement that increase your online sell tremendously.

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Bing Will Show Twitter Real Time Upddate

Bing is showing real time updates from Twitter real time micro blogging site and using its open API to index the real time update. It’s a good step towards providing real time searches, and Bing is the first search engine that has taken step towards real time searches. After gaining some share in searches after release Bing is now trying some new and innovative way to outdo its competitors.

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Russia On the Top of Using Social Networking

Russians with spending 6.6 hours and viewing 1,307 pages per visitor per month is the worlds most busiest in using social networking sites.

Source: comScore World Metrix

Country               Average Hours per Visitor                     Average Pages per Visitor

World-Wide                   3.7                                                                                 525

Russia                               6.6                                                                                1,307

Brazil                               6.3                                                                                1,220

Canada                             5.6                                                                                 649

Puerto Rico                   5.3                                                                                   587

Spain                               5.3                                                                                    968

Finland                          4.7                                                                                    919

United Kingdom         4.6                                                                                   487

Germany                     4.5                                                                                      793

United States              4.2                                                                                    477

Colombia                    4.1                                                                                       473

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Bing Gains in Search Share

Bing gains search share for the Microsoft. Bing search share in query and searchers penetration increases 3 points after the launch of Bing. Searchers reached 16.7 and Microsoft’s share of search result pages in the U.S. increased to 12.1 percent. According to ComScore “Bing has continued to generate interest from the market”.

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Mobile Phones are the Most Searched Electronics Gadgets

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Google’s Testimony on the Future of Journalism

Marissa Mayer

Marissa Mayer

Marissa Mayer, Google’s VP of Search Product and User Experience: “Google News and Google search provide a valuable free service to online newspapers specifically by sending interested readers to their sites at a rate of more than 1 billion clicks per month. Newspapers use that Web traffic to increase their readership and generate additional revenue,” she said, according to her prepared testimony.

Marissa Mayer on Wednesday sought to convince the U.S. Senate that Google adds to journalism, too. Mayer, who is vice president of search products and user experience and manages Google’s search and Google News sites, wants people to see things differently,. She also mentioned how journalists benefit from Google services. “The Los Angeles Times Web site last year followed the path of Southern California wildfires using Google Maps,” she said.

“The structure of the Web has caused the atomic unit of consumption for news to migrate from the full newspaper to the individual article,” she said. “Publishers should not discount the simple and effective navigational elements the Web can offer. When a reader finishes an article online, it is the publication’s responsibility to answer the reader who asks, “What should I do next?” Click on a related article or advertisement? Post a comment? Read earlier stories on the topic?”

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Apple is looking to purchase Twitter

Twitter! Whether you use it or not, or understand it or not, it’s the hottest thing in Silicon Valley right now.  Rumour started that “Apple is in late stage negotiations to buy Twitter and is hoping to announce it at WWDC in June,” said a normally reliable source this evening, adding that the purchase price would be $700 million in cash.

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The Online Ad Recession : First Quarterly Decline In Revenues

online ad chart

It was the last part of the advertising sector to fall and may be the first to recover, but online advertising is now in a recession. With the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) having reported March quarter financials, we can get a pretty good sense of how the sector did as a whole. If you add up the online advertising revenues of these four online advertising bellwethers, the total online advertising revenues for the quarter came to $7.9 billion, a 2 percent decline from a year ago and a 7 percent decline from the fourth quarter.

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Click Fraud Rate Drops 20% in Q1 2009

The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q1 2009 include:

Click Forensics as its fourth year of providing its Click Fraud Index shows a dramatic drop in the average industry click fraud rate. The fourth quarter of 2008 was all gloom and doom, with the rate climbing to 17.1%, but the first quarter shows a drop to 13.8%–that’s about a 20% decline.

Click fraud traffic from malicious scripted programs increased in Q1 2009.

In Q1 2009, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada, United Kingdom and Germany.

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