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It’s Finally Official, Microsoft & Yahoo Make A Deal and announced an agreement that will change the Advertising space in web search market.

Microsoft Bing will be the search engine and Yahoo will handle the sale. Yahoo CEO Carol Bartz stated that both Advertisers and publishers will be benefited from unified platform. He also added that the deal will help to compete with the rival company Google. It’s a 10 year agreement and Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies. Bing is the exclusive algorithmic search and paid search platform for Yahoo! sites.

This will bring to you:
Better search
Better everything else
Better competition

Organic users of Bing are twice more likely to click on the Ad results than the Google users, according to Chitika (Ad network). So, Bing seems more commercial than Google and Yahoo. Visitors on Bing that comes from search results are 55% more likely to click on the Ad than they come from Google. After studying click through rates of 32 million ad impressions across its network of 50k sites they found that Bing visitors CTR are 1.5 %, Google CTR .97 and Yahoo’s CTR is 1.24%.

impressions clicks CTR % more clicks (Bing)
google 26,929,367 260,518 0.97% 55.11%
yahoo 3,157,648 39,008 1.24% 21.47%
bing 2,236,366 33,558 1.50%

total 32,323,381 333,084 1.03%

Microsoft and Yahoo is on the final stage to search Ad deal and could be announced on next week. Microsoft-Yahoo search deal “imminent” now. A recent comScore (SCOR) report for June showed Google with a 65 percent share, Yahoo at 19.5 percent and Microsoft at just 8.4 percent. And MSFT is trying hard to increase their search share. Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz is deeply involved with the talks. Last year Yahoo rejected Microsoft’s $47.5 billion takeover bid, but Microsoft needs Yahoo at any cost so talks are started again this year on May and now its in final stage.

ComScore data on Yahoo dominance in the market

News/Information Total Unique Visitors
Yahoo! News 51,192,000
New York Times Digital 44,789,000
CNN 35,119,000

News/Research Total Unique Visitors
Yahoo! Finance 20,083,000
AOL Money & Finance 14,058,000
MSN Money 11,240,000
Sports Total Unique Visitors
Yahoo! Sports 24,776,000
ESPN 20,984,000
FOXSports.com on MSN 12,576,000

Email Total Unique Visitors
Yahoo! Mail 103,755,000
Windows Live Hotmail 47,709,000
AOL Email 38,057,000
Google Gmail 36,649,000

Webinar: The 7 Deadly Sins of Landing Page Design with Tim Ash

Variations of searches that included the search term ‘michael jackson’ is on the top with findings like michael jackson top songs, best songs, Thriller and Off The Wall are the most searched album and lyrics of “Beat It” and “Billie Jean” are the most searched lyrics of Jackson.

Top 5 Songs & Albums
1. Thriller
2. Off The Wall
3. You Are Not Alone
4. Bad
5. Ben

Top 5 Lyrics
1. Beat It
2. Billie Jean
3. You Are Not Alone
4. Bad
5. Ben

Adwords has introduced new interface and providing many new facility, now you can directly edit your keywords, bids, in spreadsheet without downloading the campaign in spreadsheet, use spreadsheets directly in your account. Select spreadsheet edit from the keyword tab and do editing of all stuff. You can also copy and paste directly from excel sheet to your account.

Google Chrome OS is an open source OS. According to Google blog Google Chrome Operating System is an attempt to re-think what operating systems should be. Speed, simplicity and security are the key aspects of Google Chrome OS, get you onto the web in a few seconds. Users don’t have to deal with viruses, malware and security updates because it’s completely redesigning the underlying security architecture of the OS.

Marketers are shifting their budget towards interactive marketing and 59 % of Interactive marketing budget will go to SEO and PPC according to Forrester research.

Bing is able to get 49.57 million unique visitors in its first month of release. And it’s the 13th most visited site on the web. It achieves more visitor than Twitter, CNN and Digg in only one month. So, Bing is moving strongly to compete with its rival search engine Google.