Online Marketing News – SEO, PPC, Social Media News Online Marketing News, SEO, PPC, Social Media News

Visitors of search engine prefer top position sites of the search result. So businesses are optimizing their sites to get the top ranking. Search engine marketing have the great potential and companies are trying to catch this potential. SMO, SEO and PPC are driving the great resource for online marketing, so big brand is involving their share in this new source of income. As the online marketing have global appeal and you can get customers from all over the world so you can earn more.

Search is most Effective Way of Online Advertising, Today everyone love to research well before going to purchase anything or to get the final conclusion about anything and the search engine have provided the great facility to research well with all the facts and statistics available. By typing your search term and on a single click you can get relevant information about anything. Today brands love to spend money in online advertising that is displayed with the search, Advertisers pay for these Ads by pay per click or pay per thousand impressions. The visitors comes from these searches have great chance to be converted into customers, so its the most effective way of advertising. SEO Services

Google search in retail category had grown by up to 30 per cent on the previous period. People don’t want to waste their time and they got more brands and information online. So they love to research well and more people well decided which brand has to purchase before going to mall or retail shop. In the past financial year, the retail sector spent $15 million on general display ads on websites.

Online dating is the one of the most popular business even in the recession time. Online dating sites provide a lot of facility that want customers to create a strong relationship. It provides membership to the site for the minimal charges and gives details of the other person you like. Because many people are busy in their daily routines so these sites help them to bring together by spending only few minutes on site you can have contact with several people, so this is the growing business because anyone can fill small form of name and address and get contact with their loved ones.

Google adsense is now allowing Google-certified ad networks to display ads on AdSense publisher sites. With this new change, participating ad networks can also bid in auction to appear on AdSense sites ad will appear either from AdWords advertisers or Google-certified ad networks. You’ll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space.

Adword has introduced a new set of “Elegant” ad templates in the “General” category of Display Ad Builder that make it even easier to create high quality display ads. The goal of these ads is to make it as easy as possible to create high-quality ads in a matter of seconds without having to use complex graphics software.

Bing is working well for the travel category with the 11 % point click share lift. The finance category click share also lifted by 22 % points. Bing has lift their search share by 44% since the beginning of the June.

It’s Finally Official, Microsoft & Yahoo Make A Deal and announced an agreement that will change the Advertising space in web search market.

Microsoft Bing will be the search engine and Yahoo will handle the sale. Yahoo CEO Carol Bartz stated that both Advertisers and publishers will be benefited from unified platform. He also added that the deal will help to compete with the rival company Google. It’s a 10 year agreement and Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies. Bing is the exclusive algorithmic search and paid search platform for Yahoo! sites.

This will bring to you:
Better search
Better everything else
Better competition

Organic users of Bing are twice more likely to click on the Ad results than the Google users, according to Chitika (Ad network). So, Bing seems more commercial than Google and Yahoo. Visitors on Bing that comes from search results are 55% more likely to click on the Ad than they come from Google. After studying click through rates of 32 million ad impressions across its network of 50k sites they found that Bing visitors CTR are 1.5 %, Google CTR .97 and Yahoo’s CTR is 1.24%.

impressions clicks CTR % more clicks (Bing)
google 26,929,367 260,518 0.97% 55.11%
yahoo 3,157,648 39,008 1.24% 21.47%
bing 2,236,366 33,558 1.50%

total 32,323,381 333,084 1.03%

search Ad click rate