Online Marketing News - SEO, PPC, Web 2.0 News » SEO

Google : SEO’s out smart us

admin — Sat, 31 Jul 2010 05:48:20 +0000

Jeremy Sussman a Google Employee says:

Figuring out the relative weights of the different factors in the rankings is one of the most difficult parts of our algorithm.

I can assure you that the last thing we want is for the business who hires the best SEO to win a better slot. But, the SEOs are, unfortunately, pretty good at what they do, and so sometimes they out smart us (hopefully, only temporarily).

Facebook’s internet search strategy – Be Ready for Facebook SEO

admin — Fri, 25 Jun 2010 15:11:00 +0000

Facebook’s internet search strategy – Be Ready for Facebook SEO

The race is now on for publishers to optimize their sites for Facebook’s search engine. like had just replaced the link. Facebook has confirmed that “all Open Graph-enabled web pages will show up in search when a user likes them”. Facebook has officially entered the internet search market. Facebook wants to launch the social semantic search engine.

Facebook SEO Ranking Factors

Targets Users Who Have Friends w/ Keyword in Name

Event Users’ Friends are Attending

Users’ friends’ pages, likes and interests.

By Highest Friend Count

More Facebook SEO factors : http://www.aimclearblog.com/2010/06/24/facebook-seo-ranking-factors-2010-study-results/

Google Adword Beta version of new Billing interface

admin — Thu, 10 Jun 2010 18:49:33 +0000

Google has updated AdWords billing interface that’s designed to make the payment process easier and more flexible.

currently available for U.S. advertisers only. Although your billing method and form of payment won’t change, you’ll have access to some snazzy new features. they are inviting elegible bachelor to participate in the program.

New feature in Billing tab:
Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
Make payments directly from your billing summary page. You can do this by clicking the “Make a payment” button.
Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
Use different business and billing addresses. Your business address doesn’t have to match your billing address. Plus, each form of payment can have a different billing address.
Get additional support. You will have access to improved help content in the new Billing tab and help center.

Google Caffeine : Google Update – New Search Engine Index

admin — Wed, 09 Jun 2010 11:11:54 +0000

Google Caffeine : Google Update – New Search Engine Index

Paid Search, SEO, SMO Spending Will increase over 12 months

admin — Sun, 06 Jun 2010 16:45:57 +0000

Paid Search, SEO, SMO Spending

Econsultancy report : Companies will increase paid Search, SEO and SMO Spending over 12 months

The higher cost of clicks continues to have the biggest negative impact on paid search ROI.
A third of companies are planning to increase paid search budget by more than 20%.
The proportion of companies planning to increase SEO spending over the next 12 months has jumped significantly.
39% of companies say that ROI from Google paid search is now better than a year ago.
Two thirds of companies say they are planning to increase their spending on social media marketing.
The biggest problems for companies wanting to be successful at social media marketing are lack of internal resource and measuring success.

SEO services

Google PageRank Backlink Update June 2010

admin — Sat, 05 Jun 2010 07:48:39 +0000

Google pageRank and backlink update is going on. I have seen backlink update for some of my sites.

SEM Industry

admin — Fri, 23 Apr 2010 08:55:26 +0000

20 % of Internet marketer makes less than $30,000 a year as an Internet marketer. Companies are spending at least $73,241,464 a month on PPC ads.

SEM tools are used by most of the companies and these tools are effective in improving marketing results.

The most useful SEM tools:

Wordtracker

Keyword discovery

Spyfu

Keycompete

Wordze

Hitwise

Compete Search Analytics

SEO Services

Improve Sites Load Time for Better Ranking

admin — Mon, 19 Apr 2010 10:55:50 +0000

Now web page speed is a great factor that will affect your search engine rankings, so what you can do to improve your sites speed? Sites download speed affects your customer as well as your business. Faster is your sites users will take more interest in your site and will interact with your pages till they get their desired product or services otherwise they will left the page and you will loose the customers. So we are providing here some effective way to improve your pages speed:

Analyze your page speed with some free tools available like

Firefox Add-on Page speed

YSlow: free tool from Yahoo

Google webmaster tool is one of the best tool that will provide the page speed as well as the suggestion for the on How to work on various elements of the page to get your pages faster.

SEO Services

Making of E-Commerce Site

admin — Sun, 10 Jan 2010 13:43:04 +0000

Steps to build and Promote E-Commerce Site:
Decide the products: Decide the products you to promote and make the template to display the products. Use anchor link to go to the product page, don’t use images or if images is used anchor text must be the first link to the product page.

Categorize the product: One product should have belong to one category

Write the fresh content: Avoid duplication of content because duplicate content page can be panelized by Google and you can’t get good ranking with the duplicate contents.

Create segmented sitemap: Create sitemap with the category

Promote your Website: Promote the products through SEO and SEM activities. Also use SMO techniques that are one of the most useful promotional techniques these days.
SEO Services