Ad Spending on recovery in the first half of 2010

In U.S. advertisers spent $54 billion during the first half of 2010. Automotive with (+27%) growth is on the in the top 10 product category ad spending and auto insurance (+23%).

U.S. television continues to dominate, accounting for $33.8 billion.

Regional Increases in Advertising Dollars Spent

U.S. Ad Spend by Sector
Category Quarter 1, 2009 – Quarter 2, 2009-$$$ Quarter 1, 2010 – Quarter 2, 2010-$$$ % Change
Automotive 3,491,438,000 4,431,709,000 26.93%
Pharmaceutical 2,090,707,000 1,998,762,000 -4.40%
Motion Picture 1,645,751,000 1,592,196,000 -3.25%
Telephone Services – Wireless 1,758,535,000 1,518,600,000 -13.64%
Restaurant 805,082,000 824,978,000 2.47%
Restaurant – Quick Service 2,114,925,000 2,024,575,000 -4.27%
Dealerships 1,634,702,000 1,602,897,000 -1.95%
Department Store 1,516,520,000 1,591,149,000 4.92%
Products – Direct 933,141,000 828,155,000 -11.25%
Auto Insurance 623,212,000 764211,000 22.62%
Total 16,614,018,000 17,177,235,000 3.39%
*Excludes Internet spending. Source: The Nielsen Company

U.S. Ad Spend by Media Type
Media Type Jan-Jun 2009 Jan-Jun 2010 % Change
Business to Business $1,305,504,250 $1,054,525,521 -19.22%
Cable TV $8,063,091,000 $9,108,321,000 12.96%
FSI Coupon $246,535,406 $253,643,516 2.88%
Local Magazine $215,200,797 $198,596,922 -7.72%
Local Newspaper $5,175,683,500 $5,187,628,000 0.23%
Local Sunday Supplement $26,757,018 $23,533,229 -12.05%
National Magazine $7,261,397,500 $7,425,700,500 2.26%
National Newspaper $603,244,125 $668,556,625 10.83%
National Sunday Supplement $460,186,281 $559,376,875 21.55%
Network Radio $491,766,875 $494,776,188 0.61%
Network TV $10,587,809,000 $11,489,960,000 8.52%
Outdoor $1,506,906,750 $1,530,320,000 1.55%
Spanish Language Cable TV $205,042,672 $202,412,703 -1.28%
Spanish Language Network TV $1,326,478,750 $1,646,938,375 24.16%
Spot Radio $2,572,394,500 $2,514,994,000 -2.23%
Spot TV $10,637,725,000 $10,292,083,000 -3.25%
Syndicated TV $1,096,335,750 $1,107,379,875 1.01%
Total $51,782,059,174 $53,758,746,329 3.82%
*Excludes Internet spending. Source: The Nielsen Company

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