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Paid Search, SEO, SMO Spending

Econsultancy report : Companies will increase paid Search, SEO and SMO Spending over 12 months

• The higher cost of clicks continues to have the biggest negative impact on paid search ROI.
• A third of companies are planning to increase paid search budget by more than 20%.
• The proportion of companies planning to increase SEO spending over the next 12 months has jumped significantly.
• 39% of companies say that ROI from Google paid search is now better than a year ago.
• Two thirds of companies say they are planning to increase their spending on social media marketing.
• The biggest problems for companies wanting to be successful at social media marketing are lack of internal resource and measuring success.

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