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Local Business Center of Google is Google places. You can do local search and map listings, real-time updates, custom QR codes (2D barcodes) and coupons, and photo update for businesses in the Google places. Google have enhance the local business listing facility by providing free listing and integrated the features of Google Maps and Google search for the local business.
With Google Places you can create your free listing. You can target Local customers by adding address, phone number, real time updates. Google places also help you to get from where customers come from and what the keywords they are searching.