Microsoft, Yahoo! Combined Search

It’s Finally Official, Microsoft & Yahoo Make A Deal and announced an agreement that will change the Advertising space in web search market.

Microsoft Bing will be the search engine and Yahoo will handle the sale. Yahoo CEO Carol Bartz stated that both Advertisers and publishers will be benefited from unified platform. He also added that the deal will help to compete with the rival company Google. It’s a 10 year agreement and Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies. Bing is the exclusive algorithmic search and paid search platform for Yahoo! sites.

This will bring to you:
Better search
Better everything else
Better competition

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