Organic users of Bing are twice more likely to click on the Ad results than the Google users, according to Chitika (Ad network). So, Bing seems more commercial than Google and Yahoo. Visitors on Bing that comes from search results are 55% more likely to click on the Ad than they come from Google. After studying click through rates of 32 million ad impressions across its network of 50k sites they found that Bing visitors CTR are 1.5 %, Google CTR .97 and Yahoo’s CTR is 1.24%.
impressions clicks CTR % more clicks (Bing)
google 26,929,367 260,518 0.97% 55.11%
yahoo 3,157,648 39,008 1.24% 21.47%
bing 2,236,366 33,558 1.50%
total 32,323,381 333,084 1.03%